A brilliant session at Technology for Marketing yesterday with Rebecca Pitt, CRM Lead at Cardfactory and our Client Strategy Director Guy Swan…all expertly chaired by Reuben Boughton!
Together, they unpacked how Cardfactory has transformed from campaign-based CRM to real-time, insight-led, customer experience thinking – unlocking long-term value through Horizon.
A big thank you to Rebecca and all the team at Cardfactory for being open, progressive, and fully committed to doing CRM the right way – and proving just how much value comes after the transaction!
