Frasers Group Explores Data, AI and Personalisation at Scale
25th September 2025In Focus
Rewiring Retail: Data, AI & Personalisation at Scale
We were thrilled to take the stage at Technology for Marketing yesterday for a fireside chat, hosted by our Managing Director Luke Ibbetson and our guest speaker David Clark, Chief Customer Officer for Frasers Group.
A huge thank you to everyone who joined us for “Rewiring retail: How Frasers Group is using a CDP, data activation & AI to lead their business growth & personalisation strategy”.
From real-time customer data activation to the role of AI in scaling personalisation, the discussion was full of actionable insights and future-focused strategies…a massive thanks to David for sharing such valuable perspectives from the front lines of retail innovation!
Day one at TFM was fantastic and opened up some great new opportunities for us and now we are cracking on with day two! Don’t forget to stop by and say hello at stand C50 if you are at the show today and if you get chance, don’t miss our second fireside chat “Beyond the transaction: Turning personalised moments into lifetime value”, where we will be joined on the Advanced Data, Insights & Personalisation Stage at 12.20pm by our special guest Rebecca Pitt, CRM Lead at Cardfactory.