Powering the future of Data Science, Visualisation & Activation
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Connects
Your customer data across sources and systems, building a trusted intelligence foundation
Transforms
Your unified data into meaningful customer intelligence, supporting smarter decisions
Informs
Your teams with analytics and predictive insight to better understand customers
Powers
Your AI applications and agents with trusted customer intelligence
Activates
Your intelligence across platforms for relevant, personalised customer engagement
Connects
Your customer data across sources and systems, building a trusted intelligence foundation
Transforms
Your unified data into meaningful customer intelligence, supporting smarter decisions
Informs
Your teams with analytics and predictive insight to better understand customers
Powers
Your AI applications and agents with trusted customer intelligence
Activates
Your intelligence across platforms for relevant, personalised customer engagement
Unlimited Data Integrations
Accepts any data. (Marketing Spend, Instore etc)
Built For Business Users
Customer intelligence at your teams’ fingertips
Faster Insight & Action
Turn customer intelligence into smarter decisions and targeted audiences
Unlimited Data Integrations
Accepts any data. (Marketing Spend, Instore etc)
Built For Business Users
Customer intelligence at your teams’ fingertips
Faster Insight & Action
Turn customer intelligence into smarter decisions and targeted audiences
“XCM have delivered the rare blend of commercial acumen needed in retail and CRM best practice you’d expect from an authority in this space. As an extension of the in house Marketing Team, we’ve accelerated our customer engagement strategy more in 12 months than I’d ever thought possible.”
“At Aston Villa taking a fan-centric approach is vital to us – understanding our fans and creating a tailored relationship with them. XCM’s solutions will allow us to discover actionable insights to improve our fans experience at all touchpoints. XCM have been able to use their technology to integrate our many varied data sources to create a true Single Customer View and in turn analyse and investigate trends within our fanbase. We’re looking forward to seeing how far we can delve in to the opportunities created by XCM.”
“We appointed XCM because we want to be far more ambitious with how we want to interact with our fans. Initially, there is a big data challenge and XCM’s flexible & agnostic approach to system integration and martech is exactly what we need as we drive our business forward. The Horizon platform will transform how we understand our fan behavior and take action on these insights at speed.”
“Using Horizon was a very strong step in our digital transformation journey, it is not only about how to deliver a better customer experience and monetise our data but also it broadens the perspectives of our team on endless opportunities…It’s an exciting project and the initial results are very promising.”
“At Brown Forman, we're constantly striving to elevate the guest experience at our distilleries. Partnering with XCM's Horizon Customer Data Platform at The Jack Daniel Distillery is a key step in that journey. XCM's innovative approach provides deeper insights so we can create a more personalised and memorable experience for all visitors. We're excited to be working with XCM's team of experts to leverage the power of data and create a truly world-class experience for all who come to Lynchburg.”
“XCM are a strong partner for Frasers Group. They have helped deliver significant results for us across a number of areas, including unlocking further value from our customer data, bettering our understanding of customer behaviour to drive strategy, as well as delivering more personalised digital marketing and CRM initiatives. Working collaboratively with XCM has strengthened our team.”
"As an extension of the in house Marketing Team, we’ve accelerated our customer engagement strategy more in 12 months than I’d ever thought"
“Taking a fan-centric approach is vital to us. XCM’s solutions allow us to discover actionable insights to improve our fans' experience.”
“We appointed XCM because we want to be far more ambitious with how we want to interact with our fans.”
“Using Horizon was a very strong step in our digital transformation journey…the initial results are very promising.”
“XCM's innovative approach provides deeper insights so we can create a more personalised and memorable experience for all visitors."
“XCM are a strong partner for Frasers Group. They have helped deliver significant results for us across a number of areas.”
Data
Obtain a complete and integrated view of your entire data universe as well as non-owned data sets.
Technology
Implement and optimise a market leading and integrated technology stack to enable data models and opportunities.
People
Having exactly the right blend of resource and skillsets, all working in harmony, is crucial to realising the solution value.
Plan
There must be a clear, ambitious and measurable roadmap aligned to business targets and objectives (ROI).
Data
Obtain a complete and integrated view of your entire data universe as well as non-owned data sets.
Technology
Implement and optimise a market leading and integrated technology stack to enable data models and opportunities.
People
Having exactly the right blend of resource and skillsets, all working in harmony, is crucial to realising the solution value.
Plan
There must be a clear, ambitious and measurable roadmap aligned to business targets and objectives (ROI).
Turning customer intelligence into business value takes technology, expertise and partnership. Our people bring hands-on experience of the data, customer and commercial challenges you face. From strengthening your data foundations to putting insight and AI to work, we provide clear, practical guidance that connects your ambitions with achievable outcomes.
Your Challenges - Our Experience
Let’s move forward together!
Solution
Architects
Integration
Developers
Data
Engineers
Data
Scientists
Insight
Analysts
Marketing/Digital
Strategists
Campaign
Specialists
Client
Development
We combine powerful technology, deep expertise and lasting partnerships to help brands turn customer data into business value. Working alongside your teams, we make trusted intelligence accessible to people, platforms and AI, helping you understand customers, act with confidence and accelerate growth.
Your Ambitions - Our Shared Focus.
Our Work“XCM have delivered the rare blend of commercial acumen needed in retail and CRM best practice you’d expect from an authority in this space. As an extension of the in house Marketing Team, we’ve accelerated our customer engagement strategy more in 12 months than I’d ever thought possible.”
“At Aston Villa taking a fan-centric approach is vital to us – understanding our fans and creating a tailored relationship with them. XCM’s solutions will allow us to discover actionable insights to improve our fans experience at all touchpoints. XCM have been able to use their technology to integrate our many varied data sources to create a true Single Customer View and in turn analyse and investigate trends within our fanbase. We’re looking forward to seeing how far we can delve in to the opportunities created by XCM.”
“We appointed XCM because we want to be far more ambitious with how we want to interact with our fans. Initially, there is a big data challenge and XCM’s flexible & agnostic approach to system integration and martech is exactly what we need as we drive our business forward. The Horizon platform will transform how we understand our fan behavior and take action on these insights at speed.”
“Using Horizon was a very strong step in our digital transformation journey, it is not only about how to deliver a better customer experience and monetise our data but also it broadens the perspectives of our team on endless opportunities…It’s an exciting project and the initial results are very promising.”
“At Brown Forman, we're constantly striving to elevate the guest experience at our distilleries. Partnering with XCM's Horizon Customer Data Platform at The Jack Daniel Distillery is a key step in that journey. XCM's innovative approach provides deeper insights so we can create a more personalised and memorable experience for all visitors. We're excited to be working with XCM's team of experts to leverage the power of data and create a truly world-class experience for all who come to Lynchburg.”
“XCM are a strong partner for Frasers Group. They have helped deliver significant results for us across a number of areas, including unlocking further value from our customer data, bettering our understanding of customer behaviour to drive strategy, as well as delivering more personalised digital marketing and CRM initiatives. Working collaboratively with XCM has strengthened our team.”
"As an extension of the in house Marketing Team, we’ve accelerated our customer engagement strategy more in 12 months than I’d ever thought"
“Taking a fan-centric approach is vital to us. XCM’s solutions allow us to discover actionable insights to improve our fans' experience.”
“We appointed XCM because we want to be far more ambitious with how we want to interact with our fans.”
“Using Horizon was a very strong step in our digital transformation journey…the initial results are very promising.”
“XCM's innovative approach provides deeper insights so we can create a more personalised and memorable experience for all visitors."
“XCM are a strong partner for Frasers Group. They have helped deliver significant results for us across a number of areas.”
