We have secured a major multi-million-pound investment from Whiterock, who join Frasers Group as an investor in the business. The investment marks a significant new chapter for our business and provides substantial backing to accelerate the development of Horizon, our Customer Intelligence Platform, alongside further investment in people, expertise and the continued growth of the business.
Whiterock is an investment firm focused on backing ambitious, high-growth businesses, providing both capital and strategic support to help them scale and realise their long-term potential.
Their investment reflects both the strength of the business today and the scale of the opportunity ahead as customer data, intelligence and AI become increasingly important to organisations.
While the investment represents a major milestone, the next phase of our business and the Horizon platform is already well underway. We have been building the next generation of Horizon, expanding its Customer Intelligence capabilities and developing new technology designed for a world in which AI will fundamentally change how organisations access, understand and interact with customer data.
The new investment will allow us to accelerate that roadmap significantly.
We believe the next evolution of customer technology will go beyond simply bringing data together. Horizon already creates a trusted customer data foundation through identity management and a Single Customer View. We are now building on this with new ontology and semantic layers, adding greater context and meaning to customer data.
In simple terms, we are moving from connecting data to understanding what that data means. This will make trusted Customer Intelligence increasingly accessible across organisations – to people, technology platforms and AI. We are also developing ways for clients’ own AI applications and agents to connect directly with Horizon, making Customer Intelligence available across their wider technology ecosystem.
The ambition is clear: to make Customer Intelligence easier to access, easier to understand and available wherever organisations need it – whether that’s a person, a platform or an AI agent.
We also recognise that reaching this point would not have been possible without the trust, loyalty and commitment of our clients. Many of those relationships have developed over a number of years, with clients playing an important role in challenging us, shaping our thinking and influencing the continued evolution of Horizon. The investment is therefore not only an important milestone for us, but also a reflection of what the business has built together with its clients.
This investment provides the backing to accelerate a journey that is already well underway. Over the coming months, we will share much more about the future of Horizon, its vision for Customer Intelligence and the innovation underway across data, intelligence and AI.
David McCurley, Partner at Whiterock, said “Whiterock is delighted to be able to partner with the team at Horizon on the exciting next phase of growth. The team have established Horizon as an integral customer data solution for many large organisations and the investment will not only help accelerate and develop the Horizon platform but further strengthen the senior management team.”
Tom Baird, Head of M&A at Frasers Group, said: “Over the past three years, we’ve built a great partnership with Horizon and have been impressed by the growth of the business and the development of its offering. Whiterock’s investment stands testament to what Luke and the team have built, and we look forward to seeing what comes next for the business as it enters this next phase.”
Luke Ibbetson, CEO of XCM, said: “This investment marks an exciting next chapter for us as a business. We welcome Whiterock and believe they will be a great partner for us as we move into the next phase of growth. We have ambitious plans we need to achieve and this backing gives us the opportunity to accelerate those plans. We’ll be investing in our technology, our people and our capabilities as we continue to build Horizon into a leading Customer Intelligence Platform for the AI era.”