Is a CDP right for your business?

If you’re currently debating whether a Customer Data Platform (CDP) is a requirement for your business, the following are the stand out questions to ask yourself…

1. Do we currently have a holistic single view of our customers?
2. Are we missing an integration layer to pull all our data sources together?
3. Do we currently take a data driven approach to customer understanding?
4. Can a CDP help to optimise (or even replace) any of our existing martech stack?
5. Do we currently have a view of Cost Per Acquisition, Lifetime Value, Attribution and other Key Performance Indicators?
6. Does our current data architecture mean we are limited in how we drive our execution platforms / CRM?
7. Could we generate better ROI if data inputs were driven by automated models?
8. Do we have buy-in from Senior Stakeholders and Management to undertake such a project?

What value can a CDP bring us? The answer is a lot! But how much of that are we currently missing?

We can arrange a chat to talk you through these questions and discuss your customer data requirements free of charge.

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