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Horizon CDP Supports ITV’s New Real-Time Gaming Proposition Launch

19th December 2025 New Client

Horizon CDP Helps Power ITV’s New Gaming Proposition

We’re proud to be partnering with Richmond Atlantic to support the launch of ITV Win, ITV’s new soft gaming proposition for the UK market.

Through Horizon CDP, we’re helping power a unified, real-time view of player behaviour – enabling responsible personalisation, deeper insight and smarter activation across the entire lifecycle from launch.

This collaboration is a great example of how Horizon supports ambitious brands in regulated markets: getting the data foundations right, early, and turning insight into action at scale.

A big thank you to the teams across all organisations for their collaboration and commitment in bringing this to life.

Contact Us today to discover how Horizon powers smarter real-time customer engagement

Read the full press release here

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