This exciting collaboration will see XCM implement a comprehensive data strategy for Jack Daniel’s, including visitor data capture, segmentation, and insightful custom dashboards. By unifying data from various sources across booking, ticketing, retail and marketing, we’ll create a single customer view, empowering Jack Daniel’s to personalise the distillery experience and unlock new marketing opportunities.
“At Brown Forman, we’re constantly striving to elevate the guest experience at our distilleries. Partnering with XCM’s Horizon Customer Data Platform at The Jack Daniel Distillery is a key step in that journey. XCM’s innovative approach provides deeper insights so we can create a more personalised and memorable experience for all visitors. We’re excited to be working with XCM’s team of experts to leverage the power of data and create a truly world-class experience for all who come to Lynchburg.”
Alex Nicolaica, VP Global Director of Integrated Marketing Communications
“We’re incredibly excited to partner with Brown-Forman, a global leader in the spirits industry, and specifically with the iconic Jack Daniel’s Distillery. By leveraging the power of our Horizon Customer Data Platform, we’ll help Jack Daniel’s to unlock a new level of customer engagement and realise valuable data insights to inform future marketing strategies. This partnership is a testament to the capabilities of our platform and a significant step forward as we further expand our operations into the US market.”
Luke Ibbetson, XCM’s Managing Director
The XCM team are excited to embark on this journey with Jack Daniel’s, fostering deeper customer connections and driving success for this legendary brand!