Frasers Group, the global retail powerhouse known for iconic brands like Sports Direct, has announced a heavy investment in further enhancing its group-wide digital infrastructure. A first of its kind investment for the Group, the project will revolutionise the Group’s retail operations and ecommerce experience across their Sports, Premium, and Luxury brands, with Sports Direct in France, Germany, Denmark & Spain leading the way.
XCM’s industry-leading Horizon CDP will be a key component of the new digital platform, enabling Frasers Group to further understand its customers and their demands. A plethora of benefits from the platform will impact Frasers Group’s expansive portfolio; improving operational efficiencies, helping teams make decisions and predictions on inventory allocation, stock management, product tracking and more.
“We are partnering with some of the very best minds to build this new digital infrastructure that will make our business more customer-centric and operate more efficiently, while elevating the digital shopping experience for our customers.”
David Clark, Chief Customer Officer for Frasers Group
“We are incredibly excited about our strategic partnership with Frasers Group. With our Horizon Customer Data Platform, the opportunity for us both to significantly scale our capabilities across system integration, data science, AI, customer analytics, and the activation of data is huge. All of us at XCM are very ambitious and motivated to make this new partnership all it can be.”
Luke Ibbetson, XCM’s Managing Director
This partnership signifies a significant advancement in retail technology and underscores XCM’s commitment to empowering businesses to leverage customer data for success.