XCM is thrilled to announce that our partnership with Frasers Group has been recognised with the prestigious Best Use of Personalisation in Marketing award at the eCommerce Awards. This award is a testament to our unwavering commitment to delivering exceptional customer experiences through data-driven personalisation.
By leveraging our Horizon Customer Data Platform, XCM unified a vast array of customer data sources for Frasers Group, creating a real-time Single Customer View. This powerful foundation enabled us to develop highly relevant product recommendations and personalised content that resonated deeply with customers.
At the heart of our joint success lies our AI-driven decision intelligence models. These models continuously learn and adapt, factoring in a complex suite of customer behaviours, transactions, and preferences to deliver truly personalised experiences.
Our collaborative efforts have yielded exceptional results, driving significant uplifts in key metrics across the Frasers Group brand portfolio, including incredible results for House of Fraser:
16% increase in click-through rate
18% increase in conversion rate
35% increase in revenue per user
10% drop in bounce rate
This award is a validation of our dedication to delivering innovative solutions that empower businesses to thrive in the digital age. We are incredibly proud of our partnership with Frasers Group and look forward to continuing to push the boundaries of customer personalisation.
“The judges commented that XCM’s multi-activation approach and seamless integration of big data and personalisation generated outstanding results, boosting multiple metrics and enhancing customer understanding. The impressive granularity in customer segmentation and product recommendations highlights excellent collaboration and a strong focus on meeting their customers needs.”
Thank you to the eCommerce Awards judges and the incredibly dedicated teams at both Frasers Group and XCM for making this achievement possible!
