Horizon, XCM’s Customer Data Platform has been implemented across all aspects of the Silverstone business. Alongside this, XCM have also delivered game changing analytics, reporting and omnichannel CRM execution technologies for multiple users to access across the business.
At the heart of the solution XCM have built out a segmentation and analytical modelling suite fully customised around all of Silverstone’s different fan and event data. This will be put into action to drive highly targeted personalised campaigns across the entire fan data universe.
The ultimate objective for Silverstone from this new partnership is:
Daniel Huson, Head of Marketing at Silverstone Circuits commented on the new partnership:
“We’re excited about our partnership with XCM and look forward to supercharging the potential of our data, utilising the Horizon Customer Data Platform. Delivering amazing experiences is what we pride ourselves on and this will help us continue to drive that journey forward with our fans.”
Graham Ibbetson, XCM’s CEO is excited about this new partnership and said:
“Silverstone… a fantastic business with such heritage in Formula 1 and British motorsport!! And now a unique 365 day a year family leisure destination delivering exciting events throughout the year. XCM are proud to partner with such an expansive multi-sector enterprise. Go-Go-G0 Team Silverstone“
XCM helps major brands to unlock the potential of their customer data and works with various sectors including retail, gaming, sports and hospitality.
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