Horizon 2.0 delivers real-time data connectivity & streaming

The expectations from consumers for your brand to respond quickly and with relevance is growing exponentially.

Updating your single customer view on a weekly or even daily basis will soon be dead and those that cant facilitate these evolving requirements will also be moved aside swiftly. This isn’t just about responding to some activity on your website with a triggered email campaign. This is about really enhancing that experience with consumers across the end-to-end spectrum of their journey with your brand at scale across all your channels.

Consumers could be near your store and considering entry, just left your store after a purchase, about to arrive at your hotel with their family or in your stadium for an event they’ve waited months to attend. It’s crucial that these moments are understood and actioned in real-time to maximise the opportunities and relationship you have with your prospects and customers.

That’s why at XCM we have had real focus on being able to integrate with source data systems in innovative ways where we can stream data in real-time so we can very quickly understand what your consumers are doing right now with your brand. Making it possible to genuinely talk back to them ‘in the moment’ and with meaningful relevance.

Our Horizon Customer Data Platform can facilitate these aspirations and ambitions for your business.

Core benefits include:

• More agile process streaming of data through your Single Customer View (SCV) can allow for bigger data to be managed easier rather than in one big load each time
• Understanding and responding to your customers in the moment with real time relevance
• Updating core preferences from multiple sources and feeding these back out to source systems to always remain fully up to date and compliant
• Being able to understand customer performance immediately so swift actions can be taken to adapt or bolster your customer strategies
• Far quicker to identify any issues in data or potential problems that could cause incorrect information being passed through your business

“It’s great to be able to announce the real-time streaming feed processing which is an integral part of Horizon 2.0. We’ve been up and running with pilot deployments for a while now and have already processed hundreds of millions of records through multiple new real-time feeds. We’re really happy with how this is working and can see this being the predominant route by which we’ll be obtaining data in the near future.

As part of this development stream we’ve also added multiple real-time API plug-ins to our integration portfolio – including most recently for the likes of Salesforce, Microsoft Dynamics and Emarsys (SAP). These keep Horizon in-sync with source systems and execution platforms in real-time throughout the day. We will have similar streaming feed integration with other key sources over the coming months but as long as we can connect to systems, we can make it happen and Horizon can handle it”.

Andrew Kershaw, Technical Services Director