The arrival of a new Customer Data Platform within your business is the start of your transformational behaviour
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Your everyday data connected to your customer is complex and often comes from multiple sources and systems. Controlling, understanding and utilising it can be a daunting prospect. The Horizon CDP harnesses data from those seemingly endless sources and then thoroughly cleanses and enriches it to create a powerful single customer view, compelling data science models and impactful data visualisation.
Discover the technical excellence behind Horizon. Our platform is designed to handle the most complex data challenges, providing unparalleled scalability, security, and integration capabilities.
We don’t limit ourselves to our (extensive) integration catalogue, we will build you exactly the integrations you need to get ALL of your data into the right hands.
It is easy to analyse, visualize and action your data, you can connect horizon to your other platforms to put the right data in the right place to deliver results. We aim to make your other platforms more powerful and more valuable to your organisation.
We maintain ISO27001 and a breadth of other cyber security accreditations and subject our systems to frequent internal and external PEN testing. We have security processes embedded into our development lifecycles and our daily operations.
We process huge streams of events in real time for global brands and provide in-real-time analytics solutions for these customers on their data. It doesn’t matter how big the data is or how big peaks in demand might be, we have the right technology to respond.
For those of our customers who are bound by stringent regulatory requirements, we have the flexibility needed to accommodate specialised needs. We can support Horizon based physically in multiple places around the world.
Horizon is built by XCM using a modern technology stack; it is Kubernetes based and uses Kafka extensively for scalable stream processing. The essential functionality that makes Horizon unique has been built by our in house team of engineers.
We work in a completely agnostic way with countless technology and marketing businesses and cover almost every possible integration scenario. The advantage for you is a totally seamless experience with all your existing and future partners
Marketing Execution Platforms
Ecommerce
Product Management
Data Warehouse
AdTech
Reviews & Surveys
Ticketing & Events
Personalisation
App Experience
CRM & ERP
Hospitality
Gamification & Forums
Features & Benefits
Enabling seamless connections with a wide range of third-party systems, making it the gateway for both inbound and outbound data flows. Users can configure data sources, such as eCommerce platforms, websites, Google, Meta, and other advertising or analytics services, to effortlessly bring essential customer data into Horizon.
Features & Benefits
With Enhance, Horizon brings the single customer view (SCV) into focus, providing users with centralized, actionable customer data across all integrated sources. Going way beyond simple data access, this setup is foundational for personalising interactions and tailoring customer journeys with precision.
Features & Benefits
The Analyse module provides the power of self-service analytics. Explore real-time data through Horizon. Equipped with both an intuitive query builder and SQL support, you can investigate trends, anomalies, and other insights independently. Transform both ad-hoc analysis and long-term trend observations into meaningful visualisations for effective reporting and insight.
Features & Benefits
Empower your team with customisable dashboards and data presentations for roles, teams or goals to ensure quick access to the data that matters most. The Visualise module allows you to translate complex data into actionable insights to facilitate data-driven communication and decision making across your whole team.
Features & Benefits
Extends Horizon's capabilities beyond analytics by enabling powerful audience segmentation and activation. Create targeted customer groups, leveraged with Horizon’s data science and AI models to deliver predictive insights and recommendations, then seamlessly integrate these into third-party platforms. Transform your data insights into measurable outcomes.
We understand that every business is unique. That’s why we work closely with our clients to develop customised predictive analytics solutions that align with their goals and objectives. We help businesses to harness the power of their data to make informed decisions, anticipate market trends, and optimise marketing strategies. Horizon is driven by the following types of predictive analytics:
Customer state segmentation is a rule-based model that categorises customers based on their current state in the customer lifecycle.
Personas are portraits created to represent different segments of our clients’ target audience.
Analyses customer behaviour and recommends products/content that are likely to be of interest to them.
Uses retrospective data and statistical techniques to forecast future trends, behaviours, or outcomes.
Used to segment customers into distinct groups with similar traits or behaviours.
Attributes conversions or sales to the various marketing touchpoints that contributed to the customer journey.
AI-powered tools and ML algorithms for tasks such as AI generated insights and Chat AI for user support.
Analyses customer data in real-time to determine the most relevant action or offer to present to a customer.
Cleans, standardises, and deduplicates data, ensuring accuracy and consistency across all datasets.
Automatically classifies data into categories based on its features or characteristics.
Optimises product search results and recommendations to enhance a customer’s online shopping experience.
Adjusts the price of products or services in real-time based on factors such as demand, competition, and behaviour.
click here to find out more about our analytical capabilities…
Horizon empowers businesses and users to activate their data across marketing and other downstream systems. Horizon users can create bespoke cohorts of customers within its powerful audience builder and leverage all data points to create specific customer audiences for activation across marketing channels, analytics, reporting filters and more.
Intuitive drag and drop functionality to create either basic, or complex audience selections.
The total number of contacts within the defined audience can be viewed from within the audience creator and audience manager.
In addition, Horizon provides the ability for bespoke audiences to be automatically refreshed daily.
All audiences created within Horizon, are easily accessible through the Audience Manager.
Data can be activated across 3rd party platforms to target specific audiences with campaign activities or experiences.
click here to find out more about our data activation capabilities…