XCM launch Horizon 2.0 Customer Data Platform

XCM are delighted to launch the latest features of their Customer Data Platform, Horizon.

Over the last 12 months we have developed several new game-changing capabilities which will unlock significant incremental opportunities for our clients, partners and future prospects.

XCM work with their Clients every step of the way welcoming complex data challenges, constant business change and technology innovation. Horizon is the central source of truth and integration layer for all customer related data within a business’s ecosystem. Horizon is consistently evolving alongside our Client’s strategy and layers of sophistication.

Recently, Horizon has also grown into both the Sport and Hotel sectors to build on its longstanding presence in Retail and Gaming.

“The vision for Horizon will remain the same which is to be the most flexible and technology agnostic CDP in the market. Ensuring each Horizon instance is tailored specifically to fit around our Clients people, processes and technologies. Even though most businesses might look the same, on the inside they are usually very different. Horizon can flex to deliver to those demands. This is where so much value is realised for our Clients day in, day out. We have a very talented and motivated team at XCM constantly working on the innovation of Horizon and this will continue to be our main focus throughout 2021 and beyond. Horizon really is built for you, not us!” 
Luke Ibbetson, Managing Director, XCM

Based on that vision, XCM have completed some key innovations to the platform enabling powerful new capabilities and features such as:

• Real time data streaming and connectivity
• Digital behavioural data tagging & transformation for anonymous and identifiable data
• New integrations – Several new integration connectors to core platforms across multiple sectors
• Real Time Preference Management Solution
• Horizon Online – Powerful front end user interface for XCM Clients to handle and manage their own single customer view routines and compliance processes
• Real time machine learning modelling (Attribution, Forecasting, Next Best Action & Churn Prevention)

Over the coming weeks and months, you will see more content on all these new exciting areas of functionality.

It’s been a challenging time for all of us over the past 12 months, not just in terms of dealing with the ‘here and now’ but also focusing a very careful eye on the future.  Things will undoubtedly change but XCM’s ultimate goal will remain the same; to be firmly at the forefront of customer understanding, powerful analysis and actionable insight delivered by the Horizon Customer Data Platform.

If you are not unlocking your true potential and this is impacting your business get in touch with us today.