We wanted to share a few data horror stories, so you don’t become a CRM zombie!
An unnamed retail brand saw a Summer sales campaign spook after they spoke to their 2m customer base in the same way. A lack of consolidated customer data ecosystem meant there was poor intelligence to rely on.
#Personalisation
Internal teams historically challenge one another over attributed sales because reporting data sits in silo platforms. Dashboarding which sits in-between business teams remains key for ensuring more informed, reliable, decision making can occur.
#Duplication
Here’s Jonny… many brands still struggle to build a full profile of what Jonny would like to know about and what his best next buy, channel or action might be.
#Insight
Don’t get ghosted by your customers, contact us to find out more…