Legends Global

Legends Global is a global premium experiences and data-driven services business that partners with leading sports teams, venues and live entertainment brands to deliver commercial impact.
Legends Global

Legends Global partnership-centric approach, global scale and focus on innovation and guest experience position the company as a trusted industry leader, helping shape the future of live sports and entertainment experiences.

The Challenge

Legends Global needed to overcome several challenges that were preventing teams from making fast, data-driven commercial decisions. The main challenges included:
  • Data was spread across multiple systems, preventing a single, joined-up view of customer and commercial performance.
  • Insight was often delayed or overly aggregated, making it difficult to understand performance at an individual rights holder level in real time.
  • Teams and client stakeholders lacked access to a consistent set of trusted reports and dashboards, leading to fragmented decision-making.
  • Valuable insights existed but were difficult to action quickly, limiting the speed and effectiveness of data-driven marketing activity.
The Challenge

The Solution

Legends Global partnered with XCM to implement a bespoke Horizon CDP solution that unified data, simplified reporting and enabled better commercial insight across the organisation. The solution delivered:

  • An integrated data platform bringing together retail, product and digital interaction data into a single customer view.
  • Consolidation of sales data from multiple systems into one trusted source of truth, removing duplication and ensuring consistent reporting.
  • Dedicated Horizon CDP environments for each rights holder, providing tailored reporting, insight and activation.
  • Intuitive self-service dashboards that reduced manual reporting while enabling faster, data-led decision making.
The Solution

The Results

Following implementation, Legends Global transformed the way teams accessed and acted upon business intelligence. The Horizon CDP platform now provides:

  • A real-time single customer view (SCV).
  • An integrated and scalable data platform.
  • Dedicated client-level Horizon CDP instances.
  • Self-service reporting and business intelligence across the organisation.
The Results

Project Perspectives

“Horizon has given us a single, real-time view of business performance that our teams can trust and act on. By enabling self-service access to product and customer insights across the organisation, we’ve significantly improved how decisions are made at pace. The platform has been embraced across the business and now underpins how we understand and optimise performance.”
Paul Gunn - VP International Ecommerce & Digital Marketing, Legends Global
“Legends Global had a clear vision to put data at the centre of decision-making throughout its retail and merchandising operations, extending that capability across their client portfolio. By combining that ambition with Horizon CDP’s flexibility and scalability, we’ve built a solution that empowers teams with real-time insight, drives commercial performance and creates a platform for long-term growth.”
Luke Ibbetson - Chief Executive Officer, XCM