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Ann Summers Partners With Horizon to Advance Customer Experience Innovation

6th June 2025 In Focus

Ann Summers & Horizon: Powering the Next Generation of Customer Experience

We’re excited to announce our partnership with Ann Summers – a trailblazer in the retail space, known for bold innovation, immersive customer experiences and a brand that champions empowerment, confidence and body positivity.

This collaboration is all about unlocking the full potential of customer data. Horizon will help Ann Summers build a unified customer view, enrich it with predictive AI models and activate insights across marketing and downstream systems – all with precision and impact.

Together, we’re not just enhancing strategy – we’re elevating the entire customer experience.

Two ambitious teams. One shared vision.

“I’m thrilled to be working with the XCM team and their CDP platform Horizon, It’s powerful capabilities allow us to unlock new opportunities to turn data into action – at scale, in real time. Here’s to smarter marketing, deeper insights and even stronger customer connections”

Laura Whittaker

Customer & Marketing Lead – Ann Summers

“We’re delighted with this partnership! Ann summers have such a great group of talented ambitious people, I know we will achieve special things together. Our role is very simple – take Ann Summers to the highest level of data driven customer insight and experience. We’re excited for the ride ahead!”

Luke Ibbetson
Managing Director – XCM


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