It seems remarkable to us Horizon folks that everyone seems to be ‘scared’ of AI right now. Scared that it will take our jobs, scared it will replace our creativity and scared that it will change and replace…well…everything!
Talking about the subject isn’t a revelation as most forums and portals in our industry are choked up with the topic of impending doom! But it is fair to say we have been here before. When calculators were introduced, teachers worried that kids would forget how to think! The internet and smartphones certainly distract all of us but think of the tools, freedom and access we now have as a result of their introduction?
AI is the next chapter in the story. It’s true that roles, jobs, attitudes and technology will all undeniably change as a result of AI. Marketers won’t be replaced by AI, but they might be replaced by marketers who ‘use’ AI. Jobs we all had twenty five years ago in the industry would likely be obsolete today. That’s progress. At Horizon we feel AI is not here to erase us, but to elevate us. If something can take away the pain of the manual, repetitive and the reactive and free up time for the strategic, the creative and the bold, then we are all for it! This isn’t the end, it is just the start of something smarter and our main focus at Horizon is to work smarter every day! For us the real power comes when AI meets with our human intuition.
That’s why Augmented Intelligence is front of mind for us. That means AI working with us, not instead of us. It means data models that enhance decision-making, not eliminate it. We build AI into Horizon to amplify what our users do best and that’s why we believe the future of marketing isn’t artificial, it’s authentic, intelligent and very much human!
We shouldn’t be scared of AI, but we categorically should be scared of missing out on what it enables!
It’s Friday…be happy!
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