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2022: Five Data DOs and DONTs

16th December 2021 News

DO know your top 10 customer cohorts to drive value from them

DO use your data to drive Martech with more analytical intelligence

DO have a single view of your customers

DO have real-time reporting driven from real-time data

DO question the deliverables you need to implement a successful roadmap

 

DON’T email everyone the same offer and creative

DON’T spend days creating new database or KPI reports

DON’T be made to fit into ‘out of the box’ platforms

DON’T be afraid of integrating new data sources

DON’T waste resource when you can automate

 

Contact us to find out how our Horizon Customer Data Platform can drive your marketing.

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